Success starts with and ends with a ''C" - the Consumer.
Innovation starts with identifying Consumer Needs and concludes with satisfying them. Consequently we believe that success starts and ends with the consumer.
Shinergise's Consumer Insights process encompasses three key elements:
We offer an array of techniques including usage diaries, one-on-one interviews, Focus Group Discussions, Immersion Programmes. We believe that it is extremely valuable to share knowledge within an organisation and we compile documentary video and photographic evidence to bring the message home to the extended development teams in our client partners.
A past visit to a low income neighbourhood in Shanghai, China offered the opportunity to capture images of local markets, typical homes and discuss usage habits and needs with real consumers. At Shinergise, we believe there is no substitute for first hand experience. If you want to understand how Chinese consumers use products in their homes, then you need to go there; if you want to understand how they use shampoo, get your hair washed - after all there's no gain without pain... ...trust me it hurts!
Where we go and what we do in the future is up to you...
Hamish Taylor Hamish Taylor Hamish Taylor Hamish Taylor Hamish Taylor Hamish Taylor Hamish Taylor Hamish Taylor Hamish Taylor Hamish Taylor Consultants offering excellence and value for money Coaches who deliver Consultants who care We deliver Creating New Energy Christine and Hamish, Hannah and Andrew, The Taylors from Middleton Farm Dollar
Shinergise Partners Ltd. is incorporated in Scotland, registered number SC324605.
Our Registered Office address to which all written correspondence should be addressed is: MIDDLETON FARM, DOLLAR, CLACKMANNANSHIRE, Scotland, United Kingdom, FK14 7PQ
